1. To help Micro, Small and Medium Enterprises (MSMEs) understand the fundamentals of sales. 
2. To focuses on target audience analysis.
3. To craft compelling value propositions.
4. To implement effective marketing strategies

Manager/Sales and Marketing Executive in Micro, Small and Medium Enterprises (MSME).

Module 1: Effective Sales Technique

• Importance of sales for MSMEs.

• Common sales challenges faced by MSMEs.

• Prospecting, pre-approach and approach techniques.

• Market Analysis: Identifying market trends, opportunities, and threats.

• Target Audience Profiling: Defining buyer personas and understanding customer needs.

• Competitive analysis.

Module 3: Building Your Brand Identity and Effective Strategies

• Defining brand values, personality, and visual identity.

• Practical exercises to develop brand messaging and positioning statements.

• Developing a Unique Value Proposition (UVP).

• Choosing Marketing Channels: Digital vs. Traditional.

• Crafting Messaging and Content Strategy.

Module 4: Allocating Resources for Implementation and Action Plan

• Budgeting for Marketing Activities: Allocating Resources Effectively
• Human Resources: Roles and Responsibilities in Marketing Implementation
• Technology and Tools: Leveraging Resources for Success.

Module 5: Developing Marketing Plan

• Guided session to develop a comprehensive marketing plan.

This course provide participants with in-depth training with hands-on experiences such as role-plays and simulations.

This programme comprises of five modules, with a duration of 2 days.

Universiti Malaya Centre for Continuing Education, Cyberjaya.

*Specific venue to be announced after registration closed.

 RM1,299.00 per pax

*HRDC Claimable

• 6th & 7th November 2024 (Wednesday & Thursday)
• 8.00am – 5.00pm

Participants who have successfully completed the program will be awarded a Certificate of Completion by Universiti Malaya.