This training is designed to achieve the following:

• Provide a comprehensive understanding of the Business Model Canvas (BMC) and demonstrate how AI can optimise business models.
• Offer an in-depth exploration of digital marketing strategies and how AI technologies can enhance them.
• Bridge the gap between traditional copywriting skills and modern AI technology, providing participants with a comprehensive understanding of both areas.
• Delve into Google Marketing tools and techniques, supplemented by AI insights, to optimise digital marketing strategies.
• Teach the effective use of Canva for designing visually appealing website sales pages, supplemented with AI tools for website enhancement.
• Integrate AI for data-driven optimisation and targeted marketing strategies to create effective sales pages.

1. Business Model Canvas with AI Integration (BMCAI): This module is designed to provide a comprehensive understanding of the Business Model Canvas (BMC) and how AI can be used to optimize business models.
2. Digital Marketing with AI Integration (DMAI): This training module is designed to provide a deep understanding of digital marketing strategies and explore how AI technologies can be integrated to enhance these strategies.
3. Revolutionizing Copywriting with AI (RCAI): This training module aims to bridge the gap between traditional copywriting skills and modern AI technology, providing participants with a comprehensive understanding of both areas.
4. Canva Website Sales Pages with AI (CASPAI): This module is tailored to teach the effective use of Canva for designing visually appealing website sales pages, supplemented with AI tools for website enhancement.
5. Google Website Sales Pages with AI (GOSPAI): Focused on utilizing Google’s platforms and tools for creating effective sales pages, this module integrates AI for data-driven optimization and targeted marketing strategies.

• Small Business Owner
• Sales & Marketing Personal
• Entrepreneur and Startup
• Marketing Manager
• Digital Marketing Specialist
• Marketing Consultant
• Individuals who are interested in learning digital marketing.

2 Days (10 hours of teaching and learning).

Online 

Date/Time:

Day 1 : 20 April 2024 (10.00 am – 1.00 pm)
Day 2 : 28 April 2024 (9.00 am – 4.00 pm)

Participants who have successfully completed the program will be awarded a Certificate of Attendance by Universiti Malaya Centre for Continuing Education.