This course is entry to the intermediate level, for sales & marketing personnel who need basic skills on digital marketing or business owners who use conventional marketing and business transformation.
With the current market, especially since recent Covid19 pandemic, a lot of business realize the importance of selling online.
This course will help you to master the skill set you need to promote any business online. We will learn the variety of channels, such as social media, email marketing, website marketing and search engine optimization.
This course is very suitable for candidates who interests to know digital marketing, as we cover from basic to intermediate, you will also get hand on during the course and be ready to launch your own digital marketing campaign right after this course.
The objective of offering the program/course is as follows: Participants will learn the importance of brand awareness, how to lead the generation in using social media, and how to target customers effectively.
Dr Yahaya Abdullah
Dr Yahaya Abdullah began his multimedia journey at the age of 7, even before the term was coined, and remains active in the field for over 44 years.
His professional career started in 1994, specializing in 3D animation and video production within the broadcasting industry. He later ventured into the education sector, developing curriculums and educational systems for local and international institutions, including contributing to the RMIT Australia syllabus. Dr Yahaya has also served various Malaysian government agencies such as the Ministry of Higher Education, RTM, MARA, and the Ministry of Science and Technology.
He has authored PSMB-approved courses and developed NOSS and OA documentation for Malaysia, now utilized in APEC countries. Dr Yahaya has conducted professional training for organizations like KTM Berhad, RTM, CIAST, and many more.
Currently, he focuses on policy development and organizational strategy while conducting seminars on human resources and performance management for NGOs, startups, and educational institutions. Recognized internationally, thousands of students have been trained under his guidance, winning global competitions and producing world-class content.
Date/Time:
26 & 27 April 2025
(9.00 am – 6.00 pm)
Venue:
Virtual Learning (Online)
PARTICIPANT | FEES (RM)/PAX |
Normal Rate | RM900 |